Innovation is necessary for corporate survival today. A company that is viewed as a stalwart performer may be a victim of its own policies. If a company can get comfortable with deviations from its prior recipe for success, it will have positioned itself for future success through innovation. ...
... "But transforming a company into an innovative one is pretty difficult. Why? Because encouraging unconventional thinking is simply that: counter–intuitive, not the way we do things around here. " ...
Next Level Weblog 2006:
Is Innovation counter intuitive ?
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